About Us

Ready to rise above the competition?
Welcome to Phoenix Management Group.

We are Australia’s leading boutique sports management company with a reputation for excellence, and the track record to back it up. With over 40 years of combined experience, our versatile team of experts have the instincts, the resources and the insider knowledge to help you reach your full potential, while supporting you at every stage of your AFL career and beyond.

Our
Values

Family

Honesty

Integrity

Development

Here at PMG, our values represent our philosophy, our dedication, and our commitment to delivering the highest level of service to everyone in the Phoenix Family.

Thriving in the world of professional footy takes strength; and there’s nothing stronger than a relationship built on honesty and integrity. With Phoenix, you’ll receive first-class, authentic advice from people you trust – every time.

Underpinning everything we do is our total commitment to your welfare, education, and personal development. Together with your family and friends, we’ll provide a reliable, stable and supportive network driven to ensuring you succeed on and off the field.

We’re picky about who we represent, and with good reason. At PMG, our athletes are our family. We pride ourselves on representing a select few, so that we can deliver the support and attention each unique career deserves.

And let’s be clear – your career is unique. No two AFL pathways are the same, which is why we reject a “one size fits all” approach. Instead, we craft singular and flexible development programs to suit each individual.

Along the way, we’ll help you navigate the day-to-day complexities of your sporting career: including finances, contracts, public relations and more.

The AFL system can be a minefield, and no one knows their way through it like we do.

With considered, ongoing support from our team, you’ll maximise your stellar playing career, whilst setting yourself up for a happy, healthy and sustainable life after football.

OUR PEOPLEOUR PURPOSE

Meet AFL industry leaders, Scott Lucas, Winston Rous and Lachlan Crnogorac. These hard-working pros embrace versatility, relish in tough challenges, and are primed to go that extra mile as they help transform your raw skill into something more.

A career. A life. A legacy.

SCOTT LUCAS

Director

No one knows footy like Scott Lucas.

An Essendon Hall of Fame inductee, premiership player and dual Best and Fairest winner over his 14-year AFL career, Scott has experienced all the ups and downs of playing football at the highest level. Post-footy, Scott worked at the AFL, the AFL Players Association, and in the football media. Since 2011 he has been bringing his experience, knowledge and his unique 360 view of the football landscape to representing, supporting and mentoring the next wave of AFL players.

With his insider’s perspective and love of the game, he’s precisely the man you want at your side as you embark on your AFL journey.

WINSTON ROUS

Director

An experienced agent with impressive industry credentials, Winston has a knack for identifying up-and-coming players and turning them into tomorrow’s stars.

Winston’s career began with a Bachelor of Business from RMIT. Since then, he’s accrued over a decade’s worth of experience managing, mentoring and supporting draftees as they transition into the AFL. His skill with contract negotiations and excellent relationships with key personnel across all AFL clubs means he’s perfectly positioned to help you get the deal you deserve. Meanwhile, his uncanny ability to pinpoint strengths and weaknesses mid-season ensures your development will continue throughout your entire career.

Lachlan Crnogorac

AFL Talent Manager

Lachie is experienced in the business of footy.

Lachie began his career at Swinburne University where he earned his bachelor of Business and Marketing. Spending time at both the Carlton & Western Bulldogs Football Clubs over the past 5 years, Lachie joined PMG with a wealth of knowledge of what it takes to succeed inside the four walls of and AFL club.

His commercial lense and marketing background have helped elevate our athletes from excellent footballers to strong brands. You’ll see Lachie at Coates league and APS games every weekend, his personal touch and ongoing support is second to none.