We employ rigorous research and intel gathering to ensure every contract measures up to our list of values well before pen is put to paper. Only when our athletes are 100% happy do we commit to any life-changing deals.

We believe the intellectual property (IP) of any given player is something to be fostered and protected at all costs. That’s why we go into every negotiation with a strong focus on safeguarding your future endorsements, branding and merchandise deals.

With a proven track record of helping secure successful trades between clubs, we strive to make sure that all of our players end up where they want, when they want.

The greatest athletes are the ones who strive to be better than they were yesterday, every day. When you become part of the Phoenix family

From the second your name is aligned with an AFL club, you’re no longer just a player – you’re a brand…


We possess industry-leading knowledge and experience in all key management and player welfare areas.